the chair 10 marketing blog
Marketing tips, thoughts, rants.
Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]
Once you’ve learned the basics of Adwords, the next step to becoming an PPC expert is mastering automated rules. Found in the Bulk Operations menu in Adwords, automated rules are a great way to complete routine tasks more efficiently and increase the effectiveness of your campaign. In other words: work smarter, not harder. (more…)
Trying to master AdWords is sort of like trying to fill up the Grand Canyon with water using a Dixie cup. The world of AdWords often shifts and changes, and there are details that you, as a businessperson, just won’t have time to stay on top of. That’s why it’s so helpful to hire experts […]
Sep 29 by Chair 10 Marketing Team
A mere two months after we caught everyone up on Google’s transition to expanded text ads and a few other exciting new features, the search engine is at it again. This time, Google’s powers-that-be are extending the timeline for the transition to allow advertisers a little more wiggle room as they get used to […]